Convinced they still had a great
product the marketing team turned their attention to the West. The
pen culture there was more advanced at that time than in Japan.
They went to the U.S.A., visited stores and dealers and took the
Sign Pen to the International Stationery Exhibition in Chicago.
At the show they gave away samples of the Sign Pen to
visitors - and here's where their fortunes turned!
One visitor happened to be the press
secretary to President Lyndon B Johnson. The President noticed the
unfamiliar pen his secretary was using, tried it for himself and
liked its smooth writing feel so much that he ordered 24 dozen pens
of his own.
Then, a reporter from Newsweek magazine
heard about the Sign Pen several days later and wrote an article
The result? Pentel sold an amazing
1.8 million pens in just one month!